Ok, first of all, this is pretty cool just because it is. You all know how difficult it can be to get all your electronics plugged into one power strip when they all have those huge power box thingies on them. Some sockets have to go unused because they get covered up, and there are just never enough available. The flexibility of this Pivot Power solves that. Secondly, this is cool because the site, Quirky, is basically and exercise in social product development. You can pitch your idea and the site users will help get it made (or not) by voting on all aspects of the invention, assigning a value to it and pledging to buy it, if your product makes it through the process, it might go into production. Very cool concept that seems to be working. Check out both the Pivot Power and the process! $25 at Quirky.